Blogs have begun to be seen as an information dissemination tool as video- and image-centric SNSs are becoming popular. Yuka, a famous blogger who has gained popularity by delving into social issues filled with information from a woman's perspective, strongly criticized the organization that runs the activities of Dad is on the news every day and makes a lot of money. The article spread quickly and even caught the eye of Shirai, the head of the organization that recruited fathers.